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  • "2018 in review: What mattered for affordable housing in WNC" - MountainX.com"With apologies to Jane Austen, it is a truth universally acknowledged that a resident of Western North Carolina in possession of little fortune must be in want of affordable housing. In 2018, governments and organizations throughout the area tried to tackle the problem with a range of creative solutions... Asheville officials considered putting up the city’s own land as an inducement for developers to create affordable rental units. At City Council’s Dec. 11 meeting, Council directed staff to continue plans for properties on Biltmore Avenue and South Charlotte Street, with next steps in come in January..."
  • "Downtown Greenville's wealth is in apartments, and there's room for even more" - GreenvilleOnline.comA Charleston developer is turning the old BB&T building into apartments with plans to remake the Buncombe Street gateway into downtown. Those properties are among the most valuable in the downtown area, but an analysis of property data by The Greenville News shows that the real money is overwhelmingly in apartment complexes, which make up seven of the 10 most valuable properties downtown..."
  • "Redevelopment agreement approved for Pete’s, senior living development on Madison Street in Oak Park" - ChicagoTribune.com"The Oak Park Village Board has approved a redevelopment agreement with developers proposing a new Pete’s Fresh Market grocery store and a senior living facility along Madison Street. In approving the agreement, the developers will now begin a public process that is expected to include neighborhood meetings and testimony in front of the village plan commission, officials said..."
  • "Project in the works to transform concrete jungle into renewed Upper Downtown Denver" - TheDenverChannel.com"More development is planned in our Colorado, this time in the beloved area near Denver's Brown Palace. The Downtown Denver Partnership (DDP) is in the beginning stages of a project called a “Renewed Focus” to transform upper downtown from a concrete jungle to a friendly neighborhood hangout. “We want to put some renewed emphasis and renewed energy into this space and make it a more exciting and interesting place for the community,” said Randy Thelen, the Vice President of Economic Development for the DDP..."
What do your online lead conversion rates look like? (peer results from Inman and aided by offrs.com)

What do your online lead conversion rates look like? (peer results from Inman and aided by offrs.com)

Here are some interesting numbers from a recent Inman Special Report outlining recent online lead conversion results.

 

This last December, Inman produced a special report* which detailed the state of paid and unpaid online leads within the real estate industry. As we all push into 2018, here are some of the most interesting key points and takeaways regarding online leads and competitive conversion rates...

  • 30% claimed an online lead conversion rate of 1% to 3%
  • 18% cited an online lead conversion rate of 3.1% to 6%
  • 14% reported an online lead conversion rate of 6.1% to 10%
  • 10% replied with an online lead conversion rate of over 10%.
  • 37% of respondents said that unpaid online leads were more valuable than paid
  • 21% said the opposite (that paid online leads were more valuable than unpaid)
  • 40% were not sure (which was more valuable… paid leads or unpaid leads)
  • 50% said that more than half of their online leads are paid

So what do these poll reviews show us? Well, in part, they show a pattern we’re all familiar with… that lead follow-up strategy (no matter the source) continues to play an important role in determining ROI. In fact, the report finds that for those working the system with success, they are employing a “multi-pronged” follow-up strategy. One participant gave the following insight...

“I have personally generated over 4,000 online real estate leads and closed hundreds of thousands of dollars in gross commission income. It works only if you have a strong filtering, nurturing and follow up system”

Another participant spoke of slow-conversion systems, ready in advance, to process leads over time and the backend tools to help drive the process…

“For those agents who know what they are doing, they have a system for those ready to buy from 90 days to 12 months to still be top of mind. Those beyond 90 days, you ‘incubate with solid CRM.’”

Finally, internal lead response times show an impact on lead conversion results. Specifically, a scamper away from 24 hour and toward a 90 second response time (in at least one participant’s case). In all, while the results of this survey vary, online leads continue to press on as a hot topic, playing a part in at least 80% of the agents’ sales. Is offrs a good source for seller leads? Simple answer… yes. With offrs.com... you’ll definitely see significant results. Review it for yourself today.

 

*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 
 

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