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  • "2018 in review: What mattered for affordable housing in WNC" - MountainX.com"With apologies to Jane Austen, it is a truth universally acknowledged that a resident of Western North Carolina in possession of little fortune must be in want of affordable housing. In 2018, governments and organizations throughout the area tried to tackle the problem with a range of creative solutions... Asheville officials considered putting up the city’s own land as an inducement for developers to create affordable rental units. At City Council’s Dec. 11 meeting, Council directed staff to continue plans for properties on Biltmore Avenue and South Charlotte Street, with next steps in come in January..."
  • "Downtown Greenville's wealth is in apartments, and there's room for even more" - GreenvilleOnline.comA Charleston developer is turning the old BB&T building into apartments with plans to remake the Buncombe Street gateway into downtown. Those properties are among the most valuable in the downtown area, but an analysis of property data by The Greenville News shows that the real money is overwhelmingly in apartment complexes, which make up seven of the 10 most valuable properties downtown..."
  • "Redevelopment agreement approved for Pete’s, senior living development on Madison Street in Oak Park" - ChicagoTribune.com"The Oak Park Village Board has approved a redevelopment agreement with developers proposing a new Pete’s Fresh Market grocery store and a senior living facility along Madison Street. In approving the agreement, the developers will now begin a public process that is expected to include neighborhood meetings and testimony in front of the village plan commission, officials said..."
  • "Project in the works to transform concrete jungle into renewed Upper Downtown Denver" - TheDenverChannel.com"More development is planned in our Colorado, this time in the beloved area near Denver's Brown Palace. The Downtown Denver Partnership (DDP) is in the beginning stages of a project called a “Renewed Focus” to transform upper downtown from a concrete jungle to a friendly neighborhood hangout. “We want to put some renewed emphasis and renewed energy into this space and make it a more exciting and interesting place for the community,” said Randy Thelen, the Vice President of Economic Development for the DDP..."
Getting Your Business 'Down To Speed'

Getting Your Business 'Down To Speed'

That's right... so much has been written on the topic of ramping up your business. But what if your ideal business momentum was achieved about a mile back? How do you get back to something that worked exceptionally well? Let's review...


Be True To Yourself

What do you want? Really... it's that simple. But as the years stacked on, you've likely moved away from what you wanted and allowed the marketplace to dictate what your business was to become. The sad fact is that this has likely been the success behind your business (at least, that is if you're like most SMB entrepeneurs). But, every now and then, it's good to do a little soul-searching and to determine if your current path is, indeed the one you should be on. We certainly wouldn't volunteer ourselves to bring down something that's working, but if you're a disgruntled captain, steering your ship for the sake of keeping it going, then that's not exactly a thriving enterprise, is it? Instead, we are going to encourage a bit of healthy skepticism with regard to your current "pace of affairs" and be the good friend that asks... are you being true to your mission statement from years back - are you being true to yourself?


Let The Math Tell Its Story

The past can (and does) often paint a rosie picture and you'd do well not to get lost in the romantic hay-days of an optimally-run business venture. But, if there was indeed a time when your operation was running smooth, allowing for the perfect balance between life and success for the entire team, then there's a certain amount of obligation to look back through the books and see where things went amiss. We'll get into that later, but for this early stage of reflection, what's important is that you're being honest with the numbers. Dig into the math and you might find that while the emotions were up, the numbers were headed down, or, that there existed certain factors (such as a partner or employee at the time) that may not be in place anymore. This is all okay - right now, you're looking for hard facts that might dissuade you from adjusting your course.


Staying The Course

Now, if you do find that the math doesn't add up (or that it doesn't add up anymore for your needs now), then the excersize is still worth the effort. Sometimes inaction (staying the course) is your best option. This is why we insist that you be honest with yourself here. If what you have is indeed working and working well, then don't break it for nestalgia's sake. But assuming that your effort in digging up all those old numbers has bore some fruit, it'll then be a matter of figuring out where and what you might be able to gleen and incorporate into your current operation. That is to say, it may not be an entire shift that you have to make in order to arrive at the thing that made your busisness such a joy to run, rather a few factors you can implement (or remove) that bring about the peace or success you once cherished.


Small Course Corrections

So, let's assume you did find some lost treasure from years past... some practice or lack thereof that truly made your SMB a delight at some point. And let's also assume that you've noted these factors and have decided to go ahead and implement these findings into your operation now (with the hope of bringing back that "ole time feelin"). This being the case, you'll nevertheless want to make small changes towards your goal of retro-grading your operation. We can't emphasize enough that even small changes can have a big affect. But if... if... you can bring the best of all worlds into your operation and reinvigorate the purpose behind your enterprise to begin with, then yeah... we're all for that. So, keep track of the small things, break them down and see where they can fit in your current operation. Prioritize them by ease of implementation and synergy with your current offerings (and go slowly).


Observe & Adjust

There's no undo button in life, but you can (and should) document your successes along the way. Because if you're not seeing success (or if you're seeing the "wrong kind" of success), then you're going to want to find out quickly so that you can adjust without too much damage. What is the wrong kind of success? Well, in short, that could be additional threads of opportunity. So, you're already retro-grading and the last thing you need to do is further fragment a blue-sky session by side-stepping into even more waters and new-found opportunities. If this happens, document it and evaulate it later. These are gold, but don't let them weigh you down. Right now, you're on a mission to implement what brought you happiness and/or success in your business' years past. Observe what's working, what isn't and adjust to your liking while staying mindful of your current momentum.


Then & Now

Sometimes, the past can be rosie. If it's not working anymore, it may have just been a brief period of success or some other fator that isn't worth revisiting. But, as we mentioned earlier, if there are elements that you may have passed up, left behind in previous "upgrades" to your products/services or just forgot about entirely... then it's a healthy excersize to, when possible, revisit those periods in your business that propelled you forward (or at very least made the whole thing tollerable). =) As technologists, we often find that the best innovations in technology are not pulled from the future, but are instead pulled from the past. It's in these sorts of activities, where we pick up dropped toys and examine them (or systems, procedures and methodologies for you) that we can find the gems that motivate us forward. That said, enjoy the exercise and don't be afraid to draw from that entrepeneurial adventurism once again. After all... it's your greatest asset.





offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or home seller marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.

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A Case For Documentation: Tracking Your Marketing Wins (And Losses)

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While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...


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